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Showing posts from December, 2024

Week 10 Social Semiotics

Social Semiotic studies how images communicate meaning. It explores how visuals are created, what they express, and how people interpret them. Images are influenced by social, cultural, and political factors, not just what the creator's intent. Their meaning depends on both the creator's and viewer's beliefs and values. Social Semiotic are important because is shows how images and text work together to convey messages. It provides tools to analyze visuals and helps people better understand and use images in communication. Social semiotic was primarily developed by Micheal Halliday, and later expanded by Gunther Kress.  Some of the rules associated with social semiotic are that people understand the world through signs, which are shaped by social and cultural norms. The meaning of the signs can change depending on the context. Different signs can be used to create meaning and choosing one over another can alter that meaning. Images create meaning in three main ways: Represen...