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Week 10 Social Semiotics

Social Semiotic studies how images communicate meaning. It explores how visuals are created, what they express, and how people interpret them. Images are influenced by social, cultural, and political factors, not just what the creator's intent. Their meaning depends on both the creator's and viewer's beliefs and values. Social Semiotic are important because is shows how images and text work together to convey messages. It provides tools to analyze visuals and helps people better understand and use images in communication. Social semiotic was primarily developed by Micheal Halliday, and later expanded by Gunther Kress.  Some of the rules associated with social semiotic are that people understand the world through signs, which are shaped by social and cultural norms. The meaning of the signs can change depending on the context. Different signs can be used to create meaning and choosing one over another can alter that meaning. Images create meaning in three main ways: Represen...
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Week 9,

Online Argument: Why the anti-lawn movement bugs me a little Graphic made by me Why did you choose this online argument: I don't use FB, or twitter much so I decided to just find an article that has an argument that interests me. C hose this article because it offers a discussion on the environmental and landscaping debate. It goes beyond a simple pro/con argument , i nstead of taking an extreme stance, the author goes for a middle ground in the lawn-versus-no-lawn discussion. I ’ve been thinking about talking to my family about replacing our lawn at home with native flowers, ornamentals, and fruits or vegetables.   Concerns: Incomplete Cost Analysis:   The author critiques the anti-lawn movement as potentially classist, arguing that only certain people can afford to adopt a no-lawn lifestyle. However, their cost breakdownis weak. For instance, they calculate the cost of replacing a lawn with liriope but only account for the upfront cost of the plants. They completely o...

Week 8, Toulmin method

This week's discussion is about the Toulmin method and how it can be applied in an online communication setting. First, let’s break down what the Toulmin method is. The Toulmin method is a structured way to construct an argument, consisting of six components. The three main components are claims , grounds , and warrants , while the additional three components qualifiers , rebuttals , and backing are optional but can enhance an argument when needed. Graphic made by me using the Purdue Toulmin Argument graphics as guide   Main Components: Claim : The main assertion or conclusion of an argument. Example: A claim could be, "Drinking water is essential for good health." Grounds : The evidence, facts, or data supporting the claim. Example: Evidence for this claim includes that water helps maintain body temperature, removes waste, and supports organ function. Warrant : The reasoning that connects the data to the claim. Example: The warrant here is that the human body relies on...

Week 7, Research Podcast

I'll be honest, I don’t typically listen to podcasts, and finding one about online communication was a bit challenging. While I found some connections to our class discussions, I’m still not entirely sure if I chose the best one. The episode I listened to was "Who Should Control Online Speech?" from the How to Fix the Internet podcast, featuring Daphne Keller from Stanford's Center for Internet and Society. This episode looks into the issues of content moderation, echo chambers, and the concentrated power of big tech companies, offering valuable insights into how online communication is shaped in today's digital landscape.   source: http://www.freepik.com/ In a world increasingly influenced by digital interactions, we get much of our information from platforms like Google, Facebook, and X (formerly Twitter). With so many sources fighting for our attention, an important question comes to mind, who decides what information we see online? Keller discusses this ...

Week 6, Battle For Public Opinion

The online landscape has reshaped how public opinions are formed, with one of the biggest factors being the fast speed at which information spreads. On social media, anyone can share content that influences others, whether it’s accurate or not. I experience this every day, constantly reminding my dad not to believe everything he sees on Facebook, where misinformation can spread as quickly as the truth. Content that stirs strong emotions tends to spread the fastest, making it particularly impactful. One concerning aspect of how information and content are spread is the formation of echo chambers. People often see content that aligns with their views and are less likely to encounter perspectives that differ from their own. Content and information can significantly alter people’s opinions of others, which is especially important during elections when the general public has to vote for people in power. This communication course happens to be taking place during an election, so you’ll see a...

Week 5, Business Assessment

I chose to assess Tapteal Native Plants, a local native plant nursery. They have a website, as well as Facebook and Instagram pages. Since the business focuses on native plants, their location and service area are important. They serve the Columbia Basin region of Washington. I think the Tapteal Native Plants website effectively communicates the company’s offerings and values. Right on the homepage, you see their logo, business name, a brief statement highlighting their focus on native plants, and a beautiful image showcasing some of these plants. At the top of Tapteal’s homepage, the navigation menu and logo are prominently displayed, making it easy for users to find key pages, like the seed shop, consulting and design services, and guides for caring for native plants. The middle section immediately communicates the company’s core focus on native plants, followed by highlights of their plant selection, services, and a brief 'About Us' section. At the bottom, you’ll find links ...

Week 4 Digital Natives & Digital Immigrants

In Prensky's article, he defines the terms "digital natives" and "digital immigrants," highlighting how they differ from each other. Digital natives are people who have grown up surrounded by technology. They prefer to receive information quickly, favor graphics over text, and thrive on instant gratification, such as rewards in gaming systems. On the other hand, digital immigrants are individuals who were taught in a more traditional, step-by-step manner and adopted technology later in life, after the digital age began. The problem arises when digital immigrant instructors teach digital native students; these instructors often believe that multitasking hinders learning, that learning shouldn't be fun, and fail to recognize the skills digital natives have developed through constant interaction with technology. This leads to digital natives becoming disinterested in what's being taught and often being criticized for not paying attention.  Kirschner, howeve...