I chose to assess Tapteal Native Plants, a local native plant nursery. They have a website, as well as Facebook and Instagram pages. Since the business focuses on native plants, their location and service area are important. They serve the Columbia Basin region of Washington. I think the Tapteal Native Plants website effectively communicates the company’s offerings and values. Right on the homepage, you see their logo, business name, a brief statement highlighting their focus on native plants, and a beautiful image showcasing some of these plants. At the top of Tapteal’s homepage, the navigation menu and logo are prominently displayed, making it easy for users to find key pages, like the seed shop, consulting and design services, and guides for caring for native plants. The middle section immediately communicates the company’s core focus on native plants, followed by highlights of their plant selection, services, and a brief 'About Us' section. At the bottom, you’ll find links ...